1. Keep It Simple
Resist the urge to try and tell your entire story with your logo design.
Your logo is the absolute center of your brand. Successful branding relies on fast, undeniable recognition - adding too many elements to a logo just waters down the impact and introduces too many moving parts. This doesn't mean you can't have a dazzling or fancy logo...we aren't talking graphical execution here...but rather the overall concept of the logo itself. Keep the concept simple. This leads into our next point...
2. A Quick "Read"
A logo needs to "read" very quickly to be effective.
OK - fair enough - this is essentially an extension of point number 1...but this is super important!! A viewer shouldn't have to stare at your logo trying to understand the concept, digest all of the pieces, etc. If you have to explain the concept of your logo to a viewer, or they look at it like some sort of puzzle...not good. A glance. That's all you get! A good question to test yourself with is:"If this wasn't my brand, and I saw this logo, would it compel me to take a second look?". If yes - awesome! If not - maybe it's time to hit the drawing board.
3. Don't Let Color Hold You Up
Color is great! But it can also be a major distraction when designing a brand from scratch, if not introduced at the right time.
It can be a good idea to think of your logo concepts in gray scale at first! This removes any color influences from swaying your thoughts, and keeps you thinking about the important elements - shape and value (light and dark). Ultimately, these 2 elements of a logo design are by far the most important.
4. Think Abstract
Sometimes, an eye-catching shape is all it takes!
The infamous "swoosh" logo probably comes to mind. It has nothing to do with the service, however it is an instantly recognizable and bold brand. Sometimes, an abstract shape can be what sets you apart from your competition when everyone else is creating the obvious.
5. Capture The Essence Of Your Brand
Raw? Edgy? Bold? Subtle? Classy? Elegant? Your logo should reflect the essence or overall mood of your brand. What feeling or mood do you want your logo to convey?
A well-designed logo will project the attitude or stance of your brand, regardless of what range of the spectrum it may fall in.
Ready to hire a professional logo designer and forge an unforgettable brand? We can help! Reach out to us and let's get started!